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    Recent Posts
    Find More Wins Faster

    Find More Wins Faster

    What would YOU do?

    What would YOU do?

    8 Tips for Marketing in the New Now

    8 Tips for Marketing in the New Now

    Strategy or Tactic: What's the Difference?

    Strategy or Tactic: What's the Difference?

    Trend or Faux: Maximalist Design

    Trend or Faux: Maximalist Design

    11 Ways to Free Up Time to Think Strategically

    11 Ways to Free Up Time to Think Strategically

    Marketing Books Worth Reading

    Gift Guide for the Marketing Executive

    Gift Guide for the Marketing Executive

    The 7 Pillars of a Modern Brand

    The 7 Pillars of a Modern Brand

    Is Marketing Killing Democracy?

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    Archive
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    • April 2016 (1) 1 post
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    • October 2015 (1) 1 post
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    the strategic expertise of a big brand with the creativity and agility of a startup

    Are Millennials Human?

    Are Millennials Human?

    Every 10-20 years a cohort of kids turns 18 and become part of the “it” generation for marketers: the most coveted, prized media target valued for its spending habits. They’re treated like special, mystical, but naively wise creatures and assigned a name – Gen X, Millennials, Boomer. They’re researched more deeply than Margaret Mead investigating native Samoan culture. Brands seek likes, follows, and adoption by them all in pursuit of street cred. And like hiring McKinsey,