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the strategic expertise of a big brand with the creativity and agility of a startup

April 9, 2018

Most CEOs when asked the following question, can’t answer it in a short, concrete, and memorable way: “I want to recommend your business to friends.  What should I tell them you do and why you do it better?”   Having a memorable and concrete benefit that all stakeholde...

April 9, 2018

An ad that ran in the NCAA Men's Basketball Finals featured a woman throwing a piece of equipment out the window. Do you remember the brand? Probably not. It was DirecTV, which spent $31 million in media time to run the spot multiple times during March Madness. (See li...

April 9, 2018

Can you hack time?  Daniel Pink, in his new book, WHEN, describes how the many “WHEN” decisions we consciously or unconsciously make impact performance, motivation, and mood -- even sales and stock prices.

As part of his research, Pink uncovered a study of 26,000 earni...

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the strategic expertise of a big brand, the creativity and agility of a startup
www.sharonmccarthy.com