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the strategic expertise of a big brand with the creativity and agility of a startup

July 18, 2018

One Question to Avoid Hiring Dunning Kruger as Your CMO

Dunning Kruger is a term in psychology to describe how people often believe they are smarter and more capable than they really are. Since as a culture, we often confuse confidence with competence, when you're inter...

July 18, 2018

In a recent post on Linked In, Rand Fishkin, SEO pioneer and founder of Moz, described what happens when you launch a bad MVP.  While I agree with Rand's point, I disagree that a lousy MVP is really an MVP at all -- it's a prototype. An MVP is a product with a core gro...

An excellent resource brought to you by DiscoSloth, a search marketing company.  At 84 pages, it's a long read, but worth reading and saving.

July 18, 2018

We have entered the golden age of podcasting. Listeners now have a wide variety of high quality, deeply engaging programming to choose from, and listen habitually at high rates of completion. So marketers have begun to take notice, driving ad spending on podc...

July 16, 2018

There is nothing more powerful in retail than a line out the door. Like the McDonald's 1 million burgers sold sign or the number of reviews in an app store, lines out the door provide what Robert Cialdini calls "social proof", the phenomenon by which we do what other p...

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the strategic expertise of a big brand, the creativity and agility of a startup
www.sharonmccarthy.com