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the strategic expertise of a big brand with the creativity and agility of a startup

September 30, 2018

Customer segmentation is the cornerstone to any marketing plan. You segment your customers and define your personas, and deliver content, products, services based on those personas. It’s a way to increase the efficiency of your media spend and simplify your marketing e...

September 18, 2018

Your marketing team is excellent. But your team is focused on the tactics of the business -- building awareness, managing the scrums, kicking off the spring campaign.  They lack the broader, strategic perspective required to activate prospects and accelerate sales. A F...

September 18, 2018

Instagram, called at times, the new homepage, the millennial search engine, or the hipper QVC, can no longer be the afterthought that it has been.  Not only are engagement levels 58x higher than Facebook, but a rapidly increasing number of internet users -- 28% -- cons...

September 18, 2018

Do you have organic sales growth? Or is your company faking it?  You can examine referring traffic to your website. Companies growing organically tend to have more back page traffic.  However, here's another way to find out that will help you do something about it. Sur...

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the strategic expertise of a big brand, the creativity and agility of a startup
www.sharonmccarthy.com