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the strategic expertise of a big brand with the creativity and agility of a startup

December 20, 2018

Nine marketing books worth reading -- or giving. Consider one for the marketer in your life. Order most today from Amazon for arrival by Christmas. Have you read them before? Consider reading them again for a fresh look at your business in the new year. (I earn NO affi...

December 16, 2018

Pacific and West Maple Notebook

 First launched on Kickstarter, these gorgeous maple notebooks inspire creativity. They feature hand-oiled, 3-ply, real maple covers, a brass, double coil binding that enables the book to lay flat, and dot, grid, or plain recycled paper....

December 11, 2018

What makes a great modern brand? Gone are the David Ogilvy days when marketing was about selling an emotional benefit. Next was the Trout and Ries era when it was the position you occupied in the minds of the customer. Then it was Apple, who taught us that the way to i...

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the strategic expertise of a big brand, the creativity and agility of a startup
www.sharonmccarthy.com