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the strategic expertise of a big brand with the creativity and agility of a startup

March 7, 2019

Do you know the difference between a strategy and a tactic? Turns out, most executives don't. In his Strategic Thinking Manifesto, Rich Horwarth describes the difference, summarized in the framework below. Example is mine. 

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March 7, 2019

I love the riot of color and abundance in Maximalist design, a joyful reaction to minimalism and Apple-esque design. You'll see it on everything from tea packaging to a new finance magazine. But is it too "extra" for mainstream markets? Take a look at the stunning imag...

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the strategic expertise of a big brand, the creativity and agility of a startup
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