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Demand,     Created

Unconventional Wisdom
for Creating Demand

Brand Re-positioning, Innovation, Growth Marketing, Holistic Customer Insights

Previous Assignments

The strategic expertise of a big brand with the creativity and agility of a startup
the strategic expertise of a big brand with the creativity and agility of a startup

With the strategic expertise of a big brand and the creativity of a startup I deliver double digit growth for B2C companies. My experience includes:




Let's set up a complimentary 30 minute call. If I can't help you, I'll know someone who can. 

Behavioral Economics Post Graduate Studies

Years as VP of Marketing

Turnararound Success




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Sharon McCarthy

Let's chat


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​Reduce friction in your customer journey while cutting costs and improving the customer experience through Driva Solutions, a boutique CX consultancy for the world's most innovative companies. Clients include: Apple, Google, Tesla, T-Mobile.  



  • Marketing strategy, redeployment of marketing spend to driver higher growth

  • Brand repositioning

  • Innovation development and launch

Holistic Customer Insights

The first consultancy to provide a holistic approach for turning data into insights using what the customer can tell you and what they can't tell you.

  • What the Customer Can Tell You

        In-depth Interviews, Quantitative Benchmarking, Big Data 

  • What the Customer Can't Tell You:

        Observation, Behavioral Economics, Guided

        Experimentation,  Predictive Analytics, 


Thanks for reaching out!


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