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Accelerate the Adoption

Of New Products

Using Proven Drivers of Behavior Change

Eliminate the friction stalling adoption of your AI solution -- whether adoption is with employees, prospects, or customers. My approach uses proven drivers of behavior change gleaned from over 20+ years as a marketing executive, 961 hours of training in behavioral science, 3 successful turnarounds, and 5 years driving adoption of disruptive technologies.  Realize the productivity and revenue gains your board has invested in.


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Services

  • Adoption starts first by developing a behavioral design plan. I use the natural, predictable ways people adopt innovation and disruptive technologies combined with science-backed behavioral design interventions to accelerate adoption. Its perfect for:

    • Customers who may have deployed your AI solution but have yet to realize meaningful productivity gains.

    • Employees who resist using it

    • Prospects who have tried but not purchased 

    • Prospects who are aware but have not tried

  • ​I also help businesses differentiate their offering, and improve conversion rates by using evidence-based techniques. 

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