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Value Creation Services

I help B2C organizations accelerate revenue, achieve successful turnarounds, win with innovations using my proprietary 4P's framework. 

With 3x turnaround success, 20+ years as a VP of Marketing, and over 1000 hours of training in Behavioral Economics, I bring unique expertise in creating value for your organization. Services include brand repositioning, innovation, behavioral economics, growth marketing, redeployment of spending, expansion of usage occasions, and improvements in CX.  Since tactics change with technology, I maintain a strong bench of freelance marketers to deliver all of the tactical expertise required. 

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With Driva Solutions, a boutique customer experience consulting firm for the world's most innovative clients, including Apple, Google, Costco, and TMobile. Driva helps organizations achieve the CX trifecta: lower costs, higher revenue, and a better customer experience. 

Holistic Customer Insights -  Most CX consultants employ Voice of the Customer research. The problem is that customers are notoriously bad at telling you what they need. Driva is the first consultancy to provide a truly holistic approach for turning data into insights by using what the customer can tell you and what they can't tell you. 

What the Customer Can Tell You

In-depth Interviews, Quantitative Benchmarking, Sentiment and key phrase analysis from owned channels, social listening, big data

What the Customer Can't Tell You:

Observation, Behavioral Economics, Predictive Analytics, Guided Experimentation

the strategic expertise of a big brand, the scrappiness of a startup
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