About Me
I grew up at the beach in New Jersey, and now I call the Pacific Northwest my home. As a child, I wanted nothing more than to be a geologist when I grew up. My favorite hobby was collecting rocks and shells that I found at the beach. What fascinated me was that every rock I picked up had a story behind it, millions of years old. Every grain of sand was a Lilliputian-sized crystal. Every shell was once a home at the beach.
This talent for seeing the extraordinary in the ordinary led me to a 20+ year career in marketing. Like a geologist, I thrive on mining opportunities for businesses. I find and extract the inherent value in a business and polish it up so a broader audience can experience its wonder. My career is still the best hobby I've ever had.
Industry/Brands
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Food Food Network Magazine; Taco Bell; Kraft, DineEquity, Max Brenner, Etsy-for-dinner food tech startup.
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Media Discovery Channel; Hearst
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Internet/Mobile Netpage; Our Block; Hearst
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Fashion Marie Claire; Esquire; House Beautiful; Calico Corners; Harold Penner; Kurt Salmon Associates; Murjani, the company that launched Tommy Hilfiger.
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Healthcare Breg, Clinicient
Positions Held
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VP of Marketing, Netpage/Silverbrook Research
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EVP of Marketing, Discovery Communications (Discovery Channel)
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President, Brandspring Consulting
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VP of Marketing, Our Block, an early social network
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VP of Marketing, The Picture People, div of Hallmark
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Marketing Manager, Taco Bell Corp., div of PepsiCo
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Brand Mgmt, Kraft USA, div of Kraft General Foods