top of page



3x turnaround success, 20+ years as a Marketing VP, 1000 hours of Post grad studies in Behavioral Economics

3X                Turnaround Success


Years VP Marketing

Behavioral Economics 




  • Grew same-store sales 58% for a 200 unit retail chain, bringing it to profitability for the first time in its 10 year history, resulting in the sale of the business to Hallmark and a successful liquidity event for investors.

  • Grew catalog profitability 118%, growing ecommerce traffic +36%

  • Reversed an 8% decline in cheese snacks and generated a 26% increase in revenue

  • Designed and launched a mobile buying app using augmented reality and digital twin technology, selling it into 60% of the magazine industry, achieving our annual download goal in 3 months, winning an Edison Innovation award. 

  • Reversed a sales decline at Cheez Whiz by initiating, funding, and launching a promotion resulting in a 69% increase in 4th quarter sales of our flagship sku. 

  • Stood up a digital marketing department within 2 months and achieved a 340% ROI on digital ad campaigns.


Why I Run Toward Businesses Most Run From

I love to learn. So, my career goal was to maximize my learning, which meant finding and solving the most challenging problems I could. Those problems weren't often in sexy businesses, just challenging ones. As a result, I have a deeper and broader skill set than most business advisors. And it's why I run TOWARD businesses most run FROM. 


My Start

  • Research Analyst with a strategic planning consultancy, Kurt Salmon Associates, now owned by Accenture.

  • Wharton for my MBA to study entrepreneurial management so I could learn practical, hands on skills for identifying and capitalizing on opportunities.

  • Consumer package goods (CPG) after Wharton, because you're trained to be a good marketer AND a CEO because they only hire CEOs from the marketing ranks. 

  • Taco Bell because it was the best place to learn SOBO skills -- (S)ales (O)ver night, (B)rand (O)vertime. 


Positions Held

  • EVP of Marketing, Discovery Communications (Discovery Channel)

  • VP of Marketing, Netpage/Silverbrook Research, an innovation lab HQ'd in Sydney, Australia.

  • President, Brandspring Consulting        

  • VP of Marketing, Our Block, an early social network

  • VP of Marketing, The Picture People, div of Hallmark

  • Brand Management, Taco Bell Corp., div of PepsiCo, Kraft USA, div of Kraft General Foods

  • Senior Analyst, KSA, one of the first management consulting firms in the US, now owned by Accenture.

  • Business Analyst, Murjani International, the business that founded and launched Tommy Hilfiger           


  • MBA, the Wharton School of the University of Pennsylvania

  • BS, the University of Delaware

  • International Study program, semester abroad, University of Copenhagen

  • Over 961 hours of post graduate studies in Behavioral Economics, including personal training by Dr. Robert Cialdini.

bottom of page