Results

  • Stood up a digital marketing department within 2 months and achieved a 340% ROI on digital ad campaigns.

  • Turned around a 200 unit retail chain, growing same-store sales 58%, resulting in the sale of the business to Hallmark and a successful liquidity event for investors.

  • Designed and launched an augmented reality mobile buying app, which gave users the ability to buy directly from paper.  Sold app into 60% of the magazine industry, achieving download goal in 3 months, winning an Edison Innovation award.

  • Designed and led the first in-home use test for a mobile app. 

  • Launched one of the first social networks, and pioneered the launch strategy for a business with network effects. 

  • Was the first to bring photo gifts to the mass market, well in advance of Shutterfly and other early entrants.

  • Launched better for you tacos, growing profitability 8%

  • Grew catalog profitability 118%. 

  • Reversed an 8% decline in cheese snacks and generated a 25% increase in revenue

     Industry/Brands 

  • Food  Taco Bell, Food Network Magazine, Kraft, DineEquity, Max Brenner, Etsy-for-dinner food tech startup.

  • Media  Discovery Channel; Hearst 

  • Internet/Mobile  Netpage; Our Block; Hearst 

  • Fashion   Marie Claire; Esquire; House Beautiful; Calico Corners; Harold Penner; Kurt Salmon Associates; Murjani, the company that launched Tommy Hilfiger.

  • Healthcare  Breg, Clinicient 

  • REIT

  • Telecomm

      Positions Held

  • ​Senior Consultant, Driva Solutions, a boutique customer experience consulting firm

  • VP of Marketing, Netpage/Silverbrook Research, an innovation lab HQ'd in Sydney, Australia.

  • EVP of Marketing, Discovery Communications (Discovery Channel)

  • President, Brandspring Consulting        

  • VP of Marketing, Our Block, an early social network

  • VP of Marketing, The Picture People, div of Hallmark

  • Marketing Manager, Taco Bell Corp., div of PepsiCo

  • Brand Mgmt, Kraft USA, div of Kraft General Foods            

Human Skills

  • Catalyst/Pioneer – who imagines what could be and galvanizes teams to bring it to fruition. 

  • Growth Strategist skilled at identifying an individual and a company’s “onlyness” and amplifying them to grow businesses through people and to grow people through business.

  • Creative AND Strategic -- develops programs that inspire customers while profitably meeting strategic business objectives

  • Aesthetically inclined, thriving in categories or services that are evocative of the senses

  • Courageous -- willing to make the hard decisions, have the tough conversations, and support the right people and issues

  • Relentlessly curious

  • Especially compassionate for the quirky, the outsider, the misunderstood, and the voiceless

the strategic expertise of a big brand, the creativity and agility of a startup
www.sharonmccarthy.com