Sharon McCarthy

3X Turnaround Success
BE
Deep, Unique
Expertise
20+ Years VP of Marketing
Behavioral Economics Post Grad Studies
Bio
Current Role
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Senior Consultant, Driva Solutions, a boutique customer experience consulting firm for the world's most innovative companies. Clients include Apple, Tesla, Google, T-Mobile.
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Turnround advisory for B2C businesses
Data-Driven Marketing Leadership
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Stood up a digital marketing department within 2 months and achieved a 340% ROI on digital ad campaigns.
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TURNAROUND Grew same-store sales 58% for a 200 unit retail chain resulting in the sale of the business to Hallmark and a successful liquidity event for investors.
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Designed and launched an augmented reality mobile buying app, selling it into 60% of the magazine industry, achieving download goal in 3 months, winning an Edison Innovation award.
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Designed and led the first in-home use test for a mobile app.
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Launched one of the first social networks, pioneering the launch strategy for a business with network effects.
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Was the first to bring photo gifts to the mass market in advance of Shutterfly, Snapfish
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Launched better for you tacos at Taco Bell, growing profitability 8%
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TURNAROUND Grew catalog profitability 118%, growing ecommerce traffic +35%
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TURNAROUND: Reversed an 8% decline in cheese snacks and generated a 25% increase in revenue
Industry/Brands
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Food Taco Bell, Food Network Magazine, Kraft, DineEquity, Max Brenner, Etsy-for-dinner food tech startup.
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Media Discovery Channel; Hearst
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Internet/Mobile Netpage; Our Block; Hearst
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Fashion Marie Claire; Esquire; House Beautiful; Calico Corners; Harold Penner; Kurt Salmon Associates; Murjani, the company that launched Tommy Hilfiger.
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Healthcare Breg, Clinicient
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REIT
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Telecomm
Positions Held
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VP of Marketing, Netpage/Silverbrook Research, an innovation lab HQ'd in Sydney, Australia.
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EVP of Marketing, Discovery Communications (Discovery Channel)
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President, Brandspring Consulting
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VP of Marketing, Our Block, an early social network
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VP of Marketing, The Picture People, div of Hallmark
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Brand Management, Taco Bell Corp., div of PepsiCo, Kraft USA, div of Kraft General Foods
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Senior Analyst, KSA
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Business Analyst, Murjani International
Human Skills
Education
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Pioneer/Catalyst
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Creative AND Strategic
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Curious
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Relentless problem solver
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Aesthetically inclined
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Courageous
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Compassionate toward the voiceless
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MBA, the Wharton School of the University of Pennsylvania
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BS, the University of Delaware
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International Study program, semester abroad, University of Copenhagen
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Post graduate studies in Behavioral Economics