About Me

I grew up at the beach in New Jersey, and now I call the Pacific Northwest my home.  As a child, I wanted nothing more than to be a geologist when I grew up.  My favorite hobby was collecting rocks and shells that I found at the beach. What fascinated me was that every rock I picked up had a story behind it, millions of years old.  Every grain of sand was a Lilliputian-sized crystal. Every shell was once a home at the beach.

 

This talent for seeing the extraordinary in the ordinary led me to a 20+ year career in marketing. Like a geologist, I thrive on mining opportunities for businesses. I find and extract the inherent value in a business and polish it up so a broader audience can experience its wonder.  My career is still the best hobby I've ever had. 

     Industry/Brands 

  • Food  Food Network Magazine; Taco Bell; Kraft, DineEquity, Max Brenner, Etsy-for-dinner food tech startup.

  • Media  Discovery Channel; Hearst 

  • Internet/Mobile  Netpage; Our Block; Hearst 

  • Fashion   Marie Claire; Esquire; House Beautiful; Calico Corners; Harold Penner; Kurt Salmon Associates; Murjani, the company that launched Tommy Hilfiger.

  • Healthcare  Breg, Clinicient 

      Positions Held

  • VP of Marketing, Netpage/Silverbrook Research

  • EVP of Marketing, Discovery Communications (Discovery Channel)

  • President, Brandspring Consulting        

  • VP of Marketing, Our Block, an early social network

  • VP of Marketing, The Picture People, div of Hallmark

  • Marketing Manager, Taco Bell Corp., div of PepsiCo

  • Brand Mgmt, Kraft USA, div of Kraft General Foods            

the strategic expertise of a big brand, the creativity and agility of a startup
www.sharonmccarthy.com