Graphic gears.png

3X           Turnaround Success

BE         

Deep, Unique
Expertise

20+          Years VP of Marketing

Behavioral Economics Post Grad Studies

Bio

Data-Driven Leadership

  • Stood up a digital marketing department within 2 months and achieved a 340% ROI on digital ad campaigns.

  • Turned around a 200 unit retail chain, growing same-store sales 58%, resulting in the sale of the business to Hallmark and a successful liquidity event for investors.

  • Designed and launched an augmented reality mobile buying app, selling it into 60% of the magazine industry, achieving download goal in 3 months, winning an Edison Innovation award.

  • Designed and led the first in-home use test for a mobile app. 

  • Launched one of the first social networks, pioneering the launch strategy for a business with network effects. 

  • Was the first to bring photo gifts to the mass market, well in advance of Shutterfly

  • Launched better for you tacos at Taco Bell, growing profitability 8%

  • Grew catalog profitability 118%. 

  • Reversed an 8% decline in cheese snacks and generated a 25% increase in revenue

     Industry/Brands 

  • Food  Taco Bell, Food Network Magazine, Kraft, DineEquity, Max Brenner, Etsy-for-dinner food tech startup.

  • Media  Discovery Channel; Hearst 

  • Internet/Mobile  Netpage; Our Block; Hearst 

  • Fashion   Marie Claire; Esquire; House Beautiful; Calico Corners; Harold Penner; Kurt Salmon Associates; Murjani, the company that launched Tommy Hilfiger.

  • Healthcare  Breg, Clinicient 

  • REIT

  • Telecomm

  Positions Held

  • ​Currently: Senior Consultant, Driva Solutions, a boutique customer experience consulting firm

  • VP of Marketing, Netpage/Silverbrook Research, an innovation lab HQ'd in Sydney, Australia.

  • EVP of Marketing, Discovery Communications (Discovery Channel)

  • President, Brandspring Consulting        

  • VP of Marketing, Our Block, an early social network

  • VP of Marketing, The Picture People, div of Hallmark

  • Brand Management, Taco Bell Corp., div of PepsiCo, Kraft USA, div of Kraft General Foods            

Human Skills

Education

  • Pioneer/Catalyst

  • Creative AND Strategic 

  • Aesthetically inclined

  • Courageous 

  • Curious

  • Deeply compassionate toward the voiceless

  • MBA, the Wharton School of the University of Pennsylvania

  • BS, the University of Delaware

  • International Study program, semester abroad, University of Copenhagen

  • Post graduate studies in Behavioral Economics