The S.E.C.R.E.T to Products That Sell Themselves
AND INCREASE YOUR LIKELIHOOD OF SUCCESS IN MARKET BY AT LEAST 42% I had just been hired to turn around a 200-unit chain of photography...
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Sharon McCarthy
Sharon McCarthy
- Mar 23
Reducing Risk of an Innovation Failure
Have you ever conducted market research and received a green light to launch a new product, only to have it fail in-market? You're not...
Sharon McCarthy
- Mar 20
RCTs for QSR Chains
Most organizations now embrace experimentation, conducting A/B testing, the gold standard of which is a randomized control (RCT). An RCT...
Sharon McCarthy
- Feb 27
The Opportunity in Uncertainty
There is nothing more uncomfortable than uncertainty. We hate it. Our aversion to uncertainty is so great that we often make less...
Sharon McCarthy
- Nov 21, 2022
Reviving a Stale Brand
1. RECLAIM A LEGACY IF RELEVANT In 1974, Burger King launched “Have It Your Way," an exceptionally successful ad campaign. It blunted...
Sharon McCarthy
- Oct 26, 2022
The Most Influential Person in Fashion You've Never Heard Of -- What We Can Learn From Him
He owned the company where I got my first job, as a business analyst in the back office in Secaucus. The team represented the OG rainbow...
Sharon McCarthy
- Oct 4, 2022
Reviving a Stale Brand -- The 7 Pillars of a Modern Brand, Updated
It’s day one. You are now responsible for a brand you inherited. Year-over-year transactions are down, your team has been discounting to...
Sharon McCarthy
- Apr 25, 2022
Find More Wins Faster
Experiments are the new assembly line for business, dramatically reducing the cost and time to produce a new product or service. In the...
Shortcuts
Your Guide to the Proven but
Unexpected Shortcuts to Growth
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