Gap's CEO is right. In a recent Wall Street Journal story, Gap's CEO, Sonia Syngal, said fashion is an art AND a science, a right, and a...

The best marketing delivers the right message to the right customer at the right time. This principle has never been more important. Sell...

Do you know the difference between a strategy and a tactic? Turns out, most executives don't. In his Strategic Thinking Manifesto, Rich...

I love the riot of color and abundance in Maximalist design, a joyful reaction to minimalism and Apple-esque design. You'll see it on...

In a recent survey of 10,000 executives, 97 percent of them reported that being strategic was most important to their organization’s...

Nine marketing books worth reading -- or giving. Consider one for the marketer in your life. Order most today from Amazon for arrival by...

Pacific and West Maple Notebook First launched on Kickstarter, these gorgeous maple notebooks inspire creativity. They feature...

What makes a great modern brand? Gone are the David Ogilvy days when marketing was about selling an emotional benefit. Next was the Trout...

Customer segmentation is the cornerstone to any marketing plan. You segment your customers and define your personas, and deliver content,...

Your marketing team is excellent. But your team is focused on the tactics of the business -- building awareness, managing the scrums,...