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Reviving a Stale Brand -- Part 2 -- Reclaim A Legacy

1. RECLAIM A LEGACY IF RELEVANT In 1974, Burger King launched “Have It Your Way," an exceptionally successful ad campaign. It blunted...

The Most Influential Person in Fashion You've Never Heard Of -- What We Can Learn From Him

He owned the company where I got my first job, as a business analyst in the back office in Secaucus. The team represented the OG rainbow...

Reviving a Stale Brand -- The 7 Pillars of a Modern Brand, Updated

It’s day one. You are now responsible for a brand you inherited. Year-over-year transactions are down, your team has been discounting to...

Find More Wins Faster

Experiments are the new assembly line for business, dramatically reducing the cost and time to produce a new product or service. In the...

What would YOU do?

Gap's CEO is right. In a recent Wall Street Journal story, Gap's CEO, Sonia Syngal, said fashion is an art AND a science, a right, and a...

8 Tips for Marketing in the New Now

The best marketing delivers the right message to the right customer at the right time. This principle has never been more important. Sell...

Strategy or Tactic: What's the Difference?

Do you know the difference between a strategy and a tactic? Turns out, most executives don't. In his Strategic Thinking Manifesto, Rich...

Trend or Faux: Maximalist Design

I love the riot of color and abundance in Maximalist design, a joyful reaction to minimalism and Apple-esque design. You'll see it on...

11 Ways to Free Up Time to Think Strategically

In a recent survey of 10,000 executives, 97 percent of them reported that being strategic was most important to their organization’s...

Marketing Books Worth Reading

Nine marketing books worth reading -- or giving. Consider one for the marketer in your life. Order most today from Amazon for arrival by...

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