Nine marketing books worth reading -- or giving. Consider one for the marketer in your life. Order most today from Amazon for arrival by Christmas. Have you read them before? Consider reading them again for a fresh look at your business in the new year. (I earn NO affi...

Customer segmentation is the cornerstone to any marketing plan. You segment your customers and define your personas, and deliver content, products, services based on those personas. It’s a way to increase the efficiency of your media spend and simplify your marketing e...

Your marketing team is excellent. But your team is focused on the tactics of the business -- building awareness, managing the scrums, kicking off the spring campaign.  They lack the broader, strategic perspective required to activate prospects and accelerate sales. A F...

Instagram, called at times, the new homepage, the millennial search engine, or the hipper QVC, can no longer be the afterthought that it has been.  Not only are engagement levels 58x higher than Facebook, but a rapidly increasing number of internet users -- 28% -- cons...

Do you have organic sales growth? Or is your company faking it?  You can examine referring traffic to your website. Companies growing organically tend to have more back page traffic.  However, here's another way to find out that will help you do something about it. Sur...