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Reducing Risk of an Innovation Failure

Have you ever conducted market research and received a green light to launch a new product, only to have it fail in-market? You're not...

RCTs for QSR Chains

Most organizations now embrace experimentation, conducting A/B testing, the gold standard of which is a randomized control (RCT). An RCT...

The Opportunity in Uncertainty

There is nothing more uncomfortable than uncertainty. We hate it. Our aversion to uncertainty is so great that we often make less...

Reviving a Stale Brand -- Part 2 -- Reclaim A Legacy

1. RECLAIM A LEGACY IF RELEVANT In 1974, Burger King launched “Have It Your Way," an exceptionally successful ad campaign. It blunted...

The Most Influential Person in Fashion You've Never Heard Of -- What We Can Learn From Him

He owned the company where I got my first job, as a business analyst in the back office in Secaucus. The team represented the OG rainbow...

Reviving a Stale Brand -- The 7 Pillars of a Modern Brand, Updated

It’s day one. You are now responsible for a brand you inherited. Year-over-year transactions are down, your team has been discounting to...

Find More Wins Faster

Experiments are the new assembly line for business, dramatically reducing the cost and time to produce a new product or service. In the...

What would YOU do?

Gap's CEO is right. In a recent Wall Street Journal story, Gap's CEO, Sonia Syngal, said fashion is an art AND a science, a right, and a...

8 Tips for Marketing in the New Now

The best marketing delivers the right message to the right customer at the right time. This principle has never been more important. Sell...

Strategy or Tactic: What's the Difference?

Do you know the difference between a strategy and a tactic? Turns out, most executives don't. In his Strategic Thinking Manifesto, Rich...

Demand, Created

Unconventional Wisdom For Creating Demand