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    Find More Wins Faster

    Find More Wins Faster

    What would YOU do?

    What would YOU do?

    8 Tips for Marketing in the New Now

    8 Tips for Marketing in the New Now

    Strategy or Tactic: What's the Difference?

    Strategy or Tactic: What's the Difference?

    Trend or Faux: Maximalist Design

    Trend or Faux: Maximalist Design

    11 Ways to Free Up Time to Think Strategically

    11 Ways to Free Up Time to Think Strategically

    Marketing Books Worth Reading

    Gift Guide for the Marketing Executive

    Gift Guide for the Marketing Executive

    The 7 Pillars of a Modern Brand

    The 7 Pillars of a Modern Brand

    Is Marketing Killing Democracy?

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    Archive
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    the strategic expertise of a big brand with the creativity and agility of a startup

    Should Santa Be Repositioned?

    Should Santa Be Repositioned?

    It’s rude to be on-time,” my mother always said. It was a myth she told to compensate for her inability to get 7 kids herded out of the house on time. So while I have yet to buy a present for my 10 nieces and nephews, this (P)rocrastinating)(A)unt (N)o (K)ids is panicked — but not for the reason you think. What if we have gift giving all wrong? Social psychologists have spent the last decade validating what our memories know for sure: we get more value from experiences like t