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"Get me a TV marketer,” said Don Draper -- never. Don Draper was the Creative Director on Mad Men, the hit series about the fictional ad agency, Sterling Cooper. I think of Don Draper when I hear the expression, “We need a digital marketer," because "TV Marketer” is not an expression Don Draper would ever say. Don was more of a holistic thinker, who knew the power of insight in driving marketing, even though much of the great marketing in the early 60’s was delivered by TV ads. I also think of my Dad. I remember him telling me about the Apple computer. How as a personal computer it would some day obsolesce digital computers. We were in our basement, which was more like a miniature replica o