Sharon McCarthy
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    Find More Wins Faster

    Find More Wins Faster

    What would YOU do?

    What would YOU do?

    8 Tips for Marketing in the New Now

    8 Tips for Marketing in the New Now

    Strategy or Tactic: What's the Difference?

    Strategy or Tactic: What's the Difference?

    Trend or Faux: Maximalist Design

    Trend or Faux: Maximalist Design

    11 Ways to Free Up Time to Think Strategically

    11 Ways to Free Up Time to Think Strategically

    Marketing Books Worth Reading

    Gift Guide for the Marketing Executive

    Gift Guide for the Marketing Executive

    The 7 Pillars of a Modern Brand

    The 7 Pillars of a Modern Brand

    Is Marketing Killing Democracy?

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    Archive
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    the strategic expertise of a big brand with the creativity and agility of a startup

    Is "Digital Marketing" Dad-Speak?

    Is "Digital Marketing" Dad-Speak?

    "Get me a TV marketer,” said Don Draper -- never. Don Draper was the Creative Director on Mad Men, the hit series about the fictional ad agency, Sterling Cooper. I think of Don Draper when I hear the expression, “We need a digital marketer," because "TV Marketer” is not an expression Don Draper would ever say. Don was more of a holistic thinker, who knew the power of insight in driving marketing, even though much of the great marketing in the early 60’s was delivered by TV ad