Confusing Confidence with Competence
One Question to Avoid Hiring Dunning Kruger as Your CMO Dunning Kruger is a term in psychology to describe how people often believe they are smarter and more capable than they really are. Since as a culture, we often confuse confidence with competence, when you're interviewing a potential CMO -- or anyone -- how do you know who’s really competent, and who’s just confident? Who flew standby on a rocket ship, and who landed a plane on the Hudson? Compounding the confusion is