Sharon McCarthy
  • HOME

  • CONSULTING

  • BIO

  • BLOG

  • CONTACT

  • More

    Use tab to navigate through the menu items.

    Blog

    Recent Posts
    Find More Wins Faster

    Find More Wins Faster

    What would YOU do?

    What would YOU do?

    8 Tips for Marketing in the New Now

    8 Tips for Marketing in the New Now

    Strategy or Tactic: What's the Difference?

    Strategy or Tactic: What's the Difference?

    Trend or Faux: Maximalist Design

    Trend or Faux: Maximalist Design

    11 Ways to Free Up Time to Think Strategically

    11 Ways to Free Up Time to Think Strategically

    Marketing Books Worth Reading

    Gift Guide for the Marketing Executive

    Gift Guide for the Marketing Executive

    The 7 Pillars of a Modern Brand

    The 7 Pillars of a Modern Brand

    Is Marketing Killing Democracy?

    Set Up a Free Consult
    Archive
    • April 2022 (1) 1 post
    • October 2020 (1) 1 post
    • March 2020 (1) 1 post
    • March 2019 (2) 2 posts
    • January 2019 (1) 1 post
    • December 2018 (3) 3 posts
    • September 2018 (4) 4 posts
    • July 2018 (5) 5 posts
    • April 2018 (3) 3 posts
    • April 2016 (1) 1 post
    • December 2015 (1) 1 post
    • October 2015 (1) 1 post
    Set Up a Free Consult

    the strategic expertise of a big brand with the creativity and agility of a startup

    Strategy or Tactic: What's the Difference?

    Strategy or Tactic: What's the Difference?

    Do you know the difference between a strategy and a tactic? Turns out, most executives don't. In his Strategic Thinking Manifesto, Rich Horwarth describes the difference, summarized in the framework below. Example is mine. READ MORE
    Trend or Faux: Maximalist Design

    Trend or Faux: Maximalist Design

    I love the riot of color and abundance in Maximalist design, a joyful reaction to minimalism and Apple-esque design. You'll see it on everything from tea packaging to a new finance magazine. But is it too "extra" for mainstream markets? Take a look at the stunning images in this gallery, especially the last one that demonstrates how Dry Soda capitalized on this trend for mainstream markets. What do you think?