Do you know the difference between a strategy and a tactic? Turns out, most executives don't. In his Strategic Thinking Manifesto, Rich Horwarth describes the difference, summarized in the framework below. Example is mine. READ MORE
I love the riot of color and abundance in Maximalist design, a joyful reaction to minimalism and Apple-esque design. You'll see it on everything from tea packaging to a new finance magazine. But is it too "extra" for mainstream markets? Take a look at the stunning images in this gallery, especially the last one that demonstrates how Dry Soda capitalized on this trend for mainstream markets. What do you think?
the strategic expertise of a big brand, the creativity and agility of a startup