The best marketing delivers the right message to the right customer at the right time. This principle has never been more important. Sell to our collective fear and panic, and you’ll be perceived as exploiting misery. Ignore the microscopic elephant in the room and you'll risk sounding tone-deaf. How you handle this crisis will shape brand sentiment long after social distancing is eased. Here are 8 tips to help you navigate through these uncertain times. 1. If You Haven't Alr