Sharon McCarthy
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    Recent Posts
    Find More Wins Faster

    Find More Wins Faster

    What would YOU do?

    What would YOU do?

    8 Tips for Marketing in the New Now

    8 Tips for Marketing in the New Now

    Strategy or Tactic: What's the Difference?

    Strategy or Tactic: What's the Difference?

    Trend or Faux: Maximalist Design

    Trend or Faux: Maximalist Design

    11 Ways to Free Up Time to Think Strategically

    11 Ways to Free Up Time to Think Strategically

    Marketing Books Worth Reading

    Gift Guide for the Marketing Executive

    Gift Guide for the Marketing Executive

    The 7 Pillars of a Modern Brand

    The 7 Pillars of a Modern Brand

    Is Marketing Killing Democracy?

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    Archive
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    • April 2016 (1) 1 post
    • December 2015 (1) 1 post
    • October 2015 (1) 1 post
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    the strategic expertise of a big brand with the creativity and agility of a startup

    What would YOU do?

    What would YOU do?

    Gap's CEO is right. In a recent Wall Street Journal story, Gap's CEO, Sonia Syngal, said fashion is an art AND a science, a right, and a left-brain skill. And therein lies the problem: it's a rare skill not found in the larger fashion businesses that for decades used large merchandise planning systems to decide their buy, only to be disrupted, out-category-killed by Amazon, which can run 200 a/b tests per minute to learn what will sell. Running a business that's art & scienc