He owned the company where I got my first job, as a business analyst in the back office in Secaucus. The team represented the OG rainbow coalition – every nationality, gender, race, sexual preference, and neurological type (before we knew what any of that meant). The owner was Mohan Murjani, an Indian living in Hong Kong, whose father had built the largest apparel manufacturing business in China. After graduating from Babson College, Mohan took over the family business. He

It’s day one. You are now responsible for a brand you inherited. Year-over-year transactions are down, your team has been discounting to stimulate sales, and you’re not sure your customer understands how your brand is differentiated from its peers. Your brand is stale. So, where do you start? First, get to know your business, brand and team, writ large. Learn their strengths and weaknesses while optimizing your marketing plan's easy, tactical components. You may be tempted to