Concept Development
Fine Grained
Small scale, sustainable living
A media site that provides inspiration, affirmation, and utility to millennials seeing the good life. Content includes: luxury micro-homes, timeless fashion and capsule wardrobes, sharing and upcycling ideas, and slow living through experiences rather than material goods.
Business model: native advertising for sharing economy brands, ecommerce from a curated list of products, lead gen for homebuilders
@finegrained
www. finegrained.net
Modern Eating
A media site that helps health conscious, time-starved epicureans eat more healthfully so they can lose weight and keep it off without compromising their lifestyle.
Business model: advertising, ecommerce sales from "modernmilkshake"
Tombolo Tastings
Virtual wine tastings that connect
wine tasters with friends and the wines of the Pacific Northwest.
Business model: lead-gen, retention services for wineries in off-peak seasons
PNW Forager
Get Back to the Land
Pacific Northwest
Lifestyle Brand
PNW Forager
A Pacific Northwest lifestyle brand uniquely capturing the ethos of the Pacific Northwest. It helps consumers connect with the land, the food, and the harvesters and growers of the PNW. Helps small, local, producers romance their products to build downstream demand for them.
Business model: advertising, agritourism
@pnwforager
the strategic expertise of a big brand, the creativity and agility of a startup
www.sharonmccarthy.com
