Nine marketing books worth reading -- or giving. Consider one for the marketer in your life. Order most today from Amazon for arrival by Christmas. Have you read them before? Consider reading them again for a fresh look at your business in the new year. (I earn NO affiliate fees). Want to talk about them? Schedule a complimentary call with me. Have a warm, cozy, and happy holiday! This is Marketing The newest book on the list is by Seth Godin, the best-selling author of 19 bo

Pacific and West Maple Notebook First launched on Kickstarter, these gorgeous maple notebooks inspire creativity. They feature hand-oiled, 3-ply, real maple covers, a brass, double coil binding that enables the book to lay flat, and dot, grid, or plain recycled paper. Made in Portland Oregon. In 2 colors, 3 sizes. $19+ Buy Blackwing Pencils The cult favorite once used by John Steinbeck and Chuck Jones, Blackwing pencils are crafted from California incense-cedar and premium Ja

What makes a great modern brand? Gone are the David Ogilvy days when marketing was about selling an emotional benefit. Next was the Trout and Ries era when it was the position you occupied in the minds of the customer. Then it was Apple, who taught us that the way to intractable loyalty and unprecedented market cap was through design. A modern brand is now about serving instead of selling. It's multi-layered, building on the past rather than rejecting it. Emotional benefits,