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the strategic expertise of a big brand with the creativity and agility of a startup

Marketing Books Worth Reading

Nine marketing books worth reading -- or giving. Consider one for the marketer in your life. Order most today from Amazon for arrival by Christmas. Have you read them before? Consider reading them again for a fresh look at your business in the new year. (I earn NO affiliate fees). Want to talk about them? Schedule a complimentary call with me. Have a warm, cozy, and happy holiday! This is Marketing The newest book on the list is by Seth Godin, the best-selling author of 19 books, who has an extraordinary ability to dust off old ideas and make them feel fresh and relevant again. And in doing so, to make the reader see the same business with fresh, new eyes. This is Marketing is a delightful a

Gift Guide for the Marketing Executive

Pacific and West Maple Notebook First launched on Kickstarter, these gorgeous maple notebooks inspire creativity. They feature hand-oiled, 3-ply, real maple covers, a brass, double coil binding that enables the book to lay flat, and dot, grid, or plain recycled paper. Made in Portland Oregon. In 2 colors, 3 sizes. $19+ Buy Blackwing Pencils The cult favorite once used by John Steinbeck and Chuck Jones, Blackwing pencils are crafted from California incense-cedar and premium Japanese graphite. At half the pressure and twice the speed of a regular pencil, Blackwings verily “skate across the page," reported the Wall Street Journal. The iconic eraser is extendable and replaceable. $21.95 for a se

The 7 Pillars of a Modern Brand

What makes a great modern brand? Gone are the David Ogilvy days when marketing was about selling an emotional benefit. Next was the Trout and Ries era when it was the position you occupied in the minds of the customer. Then it was Apple, who taught us that the way to intractable loyalty and unprecedented market cap was through design. A modern brand is now about serving instead of selling. It's multi-layered, and builds on the past rather than rejects it. Emotional benefits, positioning, and design still matter, but purpose does, too. It's the brand activist era, in which brands inspire and empower consumers to be what our role models told us we could be: the change we want to see in the wor

the strategic expertise of a big brand, the creativity and agility of a startup
www.sharonmccarthy.com