Sharon McCarthyDec 20, 2018Marketing Books Worth ReadingNine marketing books worth reading -- or giving. Consider one for the marketer in your life. Order most today from Amazon for arrival by...
Sharon McCarthyDec 16, 2018Gift Guide for the Marketing ExecutivePacific and West Maple Notebook First launched on Kickstarter, these gorgeous maple notebooks inspire creativity. They feature...
Sharon McCarthyDec 11, 2018The 7 Pillars of a Modern BrandWhat makes a great modern brand? Gone are the David Ogilvy days when marketing was about selling an emotional benefit. Next was the Trout...