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    Blog

    Recent Posts
    Find More Wins Faster

    Find More Wins Faster

    What would YOU do?

    What would YOU do?

    8 Tips for Marketing in the New Now

    8 Tips for Marketing in the New Now

    Strategy or Tactic: What's the Difference?

    Strategy or Tactic: What's the Difference?

    Trend or Faux: Maximalist Design

    Trend or Faux: Maximalist Design

    11 Ways to Free Up Time to Think Strategically

    11 Ways to Free Up Time to Think Strategically

    Marketing Books Worth Reading

    Gift Guide for the Marketing Executive

    Gift Guide for the Marketing Executive

    The 7 Pillars of a Modern Brand

    The 7 Pillars of a Modern Brand

    Is Marketing Killing Democracy?

    Set Up a Free Consult
    Archive
    • April 2022 (1) 1 post
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    • January 2019 (1) 1 post
    • December 2018 (3) 3 posts
    • September 2018 (4) 4 posts
    • July 2018 (5) 5 posts
    • April 2018 (3) 3 posts
    • April 2016 (1) 1 post
    • December 2015 (1) 1 post
    • October 2015 (1) 1 post
    Set Up a Free Consult

    the strategic expertise of a big brand with the creativity and agility of a startup

    Marketing Books Worth Reading

    Nine marketing books worth reading -- or giving. Consider one for the marketer in your life. Order most today from Amazon for arrival by Christmas. Have you read them before? Consider reading them again for a fresh look at your business in the new year. (I earn NO affiliate fees). Want to talk about them? Schedule a complimentary call with me. Have a warm, cozy, and happy holiday! This is Marketing The newest book on the list is by Seth Godin, the best-selling author of 19 bo
    Gift Guide for the Marketing Executive

    Gift Guide for the Marketing Executive

    Pacific and West Maple Notebook First launched on Kickstarter, these gorgeous maple notebooks inspire creativity. They feature hand-oiled, 3-ply, real maple covers, a brass, double coil binding that enables the book to lay flat, and dot, grid, or plain recycled paper. Made in Portland Oregon. In 2 colors, 3 sizes. $19+ Buy Blackwing Pencils The cult favorite once used by John Steinbeck and Chuck Jones, Blackwing pencils are crafted from California incense-cedar and premium Ja
    The 7 Pillars of a Modern Brand

    The 7 Pillars of a Modern Brand

    What makes a great modern brand? Gone are the David Ogilvy days when marketing was about selling an emotional benefit. Next was the Trout and Ries era when it was the position you occupied in the minds of the customer. Then it was Apple, who taught us that the way to intractable loyalty and unprecedented market cap was through design. A modern brand is now about serving instead of selling. It's multi-layered, building on the past rather than rejecting it. Emotional benefits,