Great essay by Dr. Gleb Tsipursky, who The New York Times called the 'Office Whisperer.' It describes how to overcome the barriers to AI...

Despite the hype, AI adoption hasn’t taken off. Boards press for “AI‑first,” yet only 12 % of employees use it, and 41 % of Gen Z resist...

There is nothing more powerful than a story. We've all seen this. It's a customer story that convinces your executive team to act on your...

In the last 3 years, the consumer price index has risen by nearly 18%. Chances are, your customer is facing sticker shock on most items...

NEW PURCHASE OCCASIONS Consider when you might visit a Starbucks: networking, morning wake-up, afternoon pick-me-up, coffee with a...

It’s now almost 30 years since the first digital ad was placed. Yet, it’s only recently that we’ve harnessed all of this data to develop...

AND INCREASE YOUR LIKELIHOOD OF SUCCESS IN MARKET BY AT LEAST 42% I had just been hired to turn around a 200-unit chain of photography...

Have you ever conducted market research and received a green light to launch a new product, only to have it fail in-market? You're not...