Sharon McCarthyOct 27, 2020What would YOU do? Gap's CEO is right. In a recent Wall Street Journal story, Gap's CEO, Sonia Syngal, said fashion is an art AND a science, a right, and a...
Sharon McCarthyMar 20, 20208 Tips for Marketing in the New NowThe best marketing delivers the right message to the right customer at the right time. This principle has never been more important. Sell...
Sharon McCarthyMar 7, 2019Strategy or Tactic: What's the Difference?Do you know the difference between a strategy and a tactic? Turns out, most executives don't. In his Strategic Thinking Manifesto, Rich...
Sharon McCarthyMar 7, 2019Trend or Faux: Maximalist DesignI love the riot of color and abundance in Maximalist design, a joyful reaction to minimalism and Apple-esque design. You'll see it on...
Sharon McCarthyJan 29, 201911 Ways to Free Up Time to Think StrategicallyIn a recent survey of 10,000 executives, 97 percent of them reported that being strategic was most important to their organization’s...
Sharon McCarthyDec 20, 2018Marketing Books Worth ReadingNine marketing books worth reading -- or giving. Consider one for the marketer in your life. Order most today from Amazon for arrival by...
Sharon McCarthyDec 16, 2018Gift Guide for the Marketing ExecutivePacific and West Maple Notebook First launched on Kickstarter, these gorgeous maple notebooks inspire creativity. They feature...
Sharon McCarthyDec 11, 2018The 7 Pillars of a Modern BrandWhat makes a great modern brand? Gone are the David Ogilvy days when marketing was about selling an emotional benefit. Next was the Trout...