What would YOU do?
Gap's CEO is right. In a recent Wall Street Journal story, Gap's CEO, Sonia Syngal, said fashion is an art AND a science, a right, and a...
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Sharon McCarthy
Sharon McCarthy
- Mar 20, 2020
8 Tips for Marketing in the New Now
The best marketing delivers the right message to the right customer at the right time. This principle has never been more important. Sell...
Sharon McCarthy
- Mar 7, 2019
Strategy or Tactic: What's the Difference?
Do you know the difference between a strategy and a tactic? Turns out, most executives don't. In his Strategic Thinking Manifesto, Rich...
Sharon McCarthy
- Mar 7, 2019
Trend or Faux: Maximalist Design
I love the riot of color and abundance in Maximalist design, a joyful reaction to minimalism and Apple-esque design. You'll see it on...
Sharon McCarthy
- Jan 29, 2019
11 Ways to Free Up Time to Think Strategically
In a recent survey of 10,000 executives, 97 percent of them reported that being strategic was most important to their organization’s...
Sharon McCarthy
- Dec 20, 2018
Marketing Books Worth Reading
Nine marketing books worth reading -- or giving. Consider one for the marketer in your life. Order most today from Amazon for arrival by...
Sharon McCarthy
- Dec 16, 2018
Gift Guide for the Marketing Executive
Pacific and West Maple Notebook First launched on Kickstarter, these gorgeous maple notebooks inspire creativity. They feature...
Sharon McCarthy
- Dec 11, 2018
The 7 Pillars of a Modern Brand
What makes a great modern brand? Gone are the David Ogilvy days when marketing was about selling an emotional benefit. Next was the Trout...
Shortcuts
Your Guide to the Proven but
Unexpected Shortcuts to Growth
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