Trend or Faux: Maximalist Design
I love the riot of color and abundance in Maximalist design, a joyful reaction to minimalism and Apple-esque design. You'll see it on...
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Sharon McCarthy
11 Ways to Free Up Time to Think Strategically
In a recent survey of 10,000 executives, 97 percent of them reported that being strategic was most important to their organization’s...
Marketing Books Worth Reading
Nine marketing books worth reading -- or giving. Consider one for the marketer in your life. Order most today from Amazon for arrival by...
Gift Guide for the Marketing Executive
Pacific and West Maple Notebook First launched on Kickstarter, these gorgeous maple notebooks inspire creativity. They feature...
The 7 Pillars of a Modern Brand
What makes a great modern brand? Gone are the David Ogilvy days when marketing was about selling an emotional benefit. Next was the Trout...
Is Marketing Killing Democracy?
Customer segmentation is the cornerstone to any marketing plan. You segment your customers and define your personas, and deliver content,...
Why Hire a Fractional CMO - Reason #3 Mentoring
Your marketing team is excellent. But your team is focused on the tactics of the business -- building awareness, managing the scrums,...
Instagram: The New Retail Storefront
Instagram, called at times, the new homepage, the millennial search engine, or the hipper QVC, can no longer be the afterthought that it...
Do You Have Organic Sales Growth?
Do you have organic sales growth? Or is your company faking it? You can examine referring traffic to your website. Companies growing...
Confusing Confidence with Competence
One Question to Avoid Hiring Dunning Kruger as Your CMO Dunning Kruger is a term in psychology to describe how people often believe they...
Demand, Created
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