Sharon McCarthyDec 16, 2018Gift Guide for the Marketing ExecutivePacific and West Maple Notebook First launched on Kickstarter, these gorgeous maple notebooks inspire creativity. They feature...
Sharon McCarthyDec 11, 2018The 7 Pillars of a Modern BrandWhat makes a great modern brand? Gone are the David Ogilvy days when marketing was about selling an emotional benefit. Next was the Trout...
Sharon McCarthySep 18, 2018Why Hire a Fractional CMO - Reason #3 MentoringYour marketing team is excellent. But your team is focused on the tactics of the business -- building awareness, managing the scrums,...
Sharon McCarthyJul 18, 2018Confusing Confidence with CompetenceOne Question to Avoid Hiring Dunning Kruger as Your CMO Dunning Kruger is a term in psychology to describe how people often believe they...
Sharon McCarthyJul 18, 2018Do You Have a Prototype or an MVP?In a recent post on Linked In, Rand Fishkin, SEO pioneer and founder of Moz, described what happens when you launch a bad MVP. While I...
Sharon McCarthyJul 18, 2018Podcast Advertising - 10 Questions to AskWe have entered the golden age of podcasting. Listeners now have a wide variety of high quality, deeply engaging programming to choose...
Sharon McCarthyJul 16, 2018UnBEARable - Lessons From Build-A-BearThere is nothing more powerful in retail than a line out the door. Like the McDonald's 1 million burgers sold sign or the number of...
Sharon McCarthyApr 9, 2018One Question Most CEOs Can't AnswerMost CEOs when asked the following question, can’t answer it in a short, concrete, and memorable way: “I want to recommend your business...