Do You Have a Prototype or an MVP?
In a recent post on Linked In, Rand Fishkin, SEO pioneer and founder of Moz, described what happens when you launch a bad MVP. While I...
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Sharon McCarthy
The Beginners Guide to PPC
An excellent resource brought to you by DiscoSloth, a search marketing company. At 84 pages, it's a long read, but worth reading and...
Podcast Advertising - 10 Questions to Ask
We have entered the golden age of podcasting. Listeners now have a wide variety of high quality, deeply engaging programming to choose...
UnBEARable - Lessons From Build-A-Bear
There is nothing more powerful in retail than a line out the door. Like the McDonald's 1 million burgers sold sign or the number of...
One Question Most CEOs Can't Answer
Most CEOs when asked the following question, can’t answer it in a short, concrete, and memorable way: “I want to recommend your business...
Badvertising
An ad that ran in the NCAA Men's Basketball Finals featured a woman throwing a piece of equipment out the window. Do you remember the...
Why You Should Never Have an Earnings Call in the Afternoon
Can you hack time? Daniel Pink, in his new book, WHEN, describes how the many “WHEN” decisions we consciously or unconsciously make...
Is "Digital Marketing" Dad-Speak?
"Get me a TV marketer,” said Don Draper -- never. Don Draper was the Creative Director on Mad Men, the hit series about the fictional ad...
Should Santa Be Repositioned?
It’s rude to be on-time,” my mother always said. It was a myth she told to compensate for her inability to get 7 kids herded out of the...
Are Millennials Human?
Every 10-20 years a cohort of kids turns 18 and become part of the “it” generation for marketers: the most coveted, prized media target...
Demand, Created
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