Most organizations now embrace experimentation, conducting A/B testing, the gold standard of which is a randomized control (RCT). An RCT...

There is nothing more uncomfortable than uncertainty. We hate it. Our aversion to uncertainty is so great that we often make less...

1. RECLAIM A LEGACY IF RELEVANT In 1974, Burger King launched “Have It Your Way," an exceptionally successful ad campaign. It blunted...

He owned the company where I got my first job, as a business analyst in the back office in Secaucus. The team represented the OG rainbow...

It’s day one. You are now responsible for a brand you inherited. Year-over-year transactions are down, your team has been discounting to...

Experiments are the new assembly line for business, dramatically reducing the cost and time to produce a new product or service. In the...

Gap's CEO is right. In a recent Wall Street Journal story, Gap's CEO, Sonia Syngal, said fashion is an art AND a science, a right, and a...

The best marketing delivers the right message to the right customer at the right time. This principle has never been more important. Sell...