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WHY NON-TECH CEOs FAIL AT AI

  • Writer: Sharon McCarthy
    Sharon McCarthy
  • Jul 21
  • 2 min read
Why Non-Tech CEO's Fail at AI.
Why Non-Tech CEO's Fail at AI.

In a study conducted by Weber Shandwick, 87% of CEOs donโ€™t feel confident in their ability to lead an AI transformation.


๐—•๐˜‚๐˜ ๐˜๐—ต๐—ฒ ๐—ฟ๐—ฒ๐—ฎ๐—น ๐—ฏ๐—ฎ๐—ฟ๐—ฟ๐—ถ๐—ฒ๐—ฟ ๐—ถ๐˜€ ๐—ป๐—ผ๐˜ ๐˜„๐—ต๐—ฎ๐˜ ๐˜†๐—ผ๐˜‚โ€™๐—ฑ think. New research from Wharton Professor, Dr. Katy Milkman suggests a surprising, hidden barrier to AI adoption by CEOs that could leave them less confident in their abilities.CEOs are the highest status people in their organization.


Research from Dr. Milkman suggests:

โœ… People in high-status positions face high external expectations.

โœ… Theyโ€™re more easily embarrassed by poor performance

โœ… They're surprisingly less likely than the rest of us to persist at tasks they donโ€™t believe they can succeed in.


๐—›๐—ถ๐—ด๐—ต ๐˜€๐˜๐—ฎ๐˜๐˜‚๐˜€ ๐˜„๐—ถ๐˜๐—ต๐—ถ๐—ป ๐—ฎ๐—ป ๐—ผ๐—ฟ๐—ด๐—ฎ๐—ป๐—ถ๐˜‡๐—ฎ๐˜๐—ถ๐—ผ๐—ป ๐—ถ๐˜€ ๐—ฎ ๐—ฏ๐—ฎ๐—ฟ๐—ฟ๐—ถ๐—ฒ๐—ฟ.


If high status is your barrier, how do you overcome it? Thereโ€™s a mountain of science on behavior change, and here's what it suggests:

โœ… In order to change, we have to believe we can change.

โœ… Starting small gives us the confidence to start.

โœ… Starting small gives us the ability to repeat, creating a streak we donโ€™t want to break.


What does that mean for CEOs? Start even smaller. Milkmanโ€™s research suggests ๐˜๐—ต๐—ฒ ๐—ฏ๐—ถ๐—ด๐—ด๐—ฒ๐—ฟ ๐˜๐—ต๐—ฒ ๐—ท๐—ผ๐—ฏ, ๐˜๐—ต๐—ฒ ๐˜€๐—บ๐—ฎ๐—น๐—น๐—ฒ๐—ฟ ๐˜๐—ต๐—ฒ ๐˜€๐˜๐—ฎ๐—ฟ๐˜๐—ถ๐—ป๐—ด ๐—ฝ๐—ผ๐—ถ๐—ป๐˜.๐—ฌ๐—ผ๐˜‚๐—ฟ ๐—ฐ๐—ผ๐—บ๐—ฝ๐—ฒ๐˜๐—ถ๐˜๐—ถ๐—ผ๐—ป ๐—ต๐—ฎ๐˜€ ๐—ฎ๐—น๐—ฟ๐—ฒ๐—ฎ๐—ฑ๐˜† ๐˜€๐˜๐—ฎ๐—ฟ๐˜๐—ถ๐—ป๐—ด ๐˜๐—ต๐—ฒ๐—ถ๐—ฟ ๐—”๐—œ ๐—ท๐—ผ๐˜‚๐—ฟ๐—ป๐—ฒ๐˜†.


โœ… Download ChatGPT tonight.

โœ… Spend 10 minutes with it on your morning commute

โœ… Ask it to analyze your next big decision from your most challenging board member's perspective. Describe the board member in your prompt.


Be surprised at the insights you hadn't considered.


๐——๐—ผ๐—ปโ€™๐˜ ๐——๐—ฒ๐—น๐—ฎ๐˜†, ๐—ฆ๐˜๐—ฎ๐—ฟ๐˜ ๐—ง๐—ผ๐—ฑ๐—ฎ๐˜†

Unlike most skills, AI delivers greater returns with both expertise and repetition - it's a force multiplier for CEOs.


But ๐—ฒ๐˜ƒ๐—ฒ๐—ฟ๐˜† ๐—ฑ๐—ฎ๐˜† ๐˜†๐—ผ๐˜‚ ๐˜„๐—ฎ๐—ถ๐˜ ๐—ถ๐˜€ ๐—ฎ ๐—ฑ๐—ฎ๐˜† ๐—ผ๐—ณ ๐—ฐ๐—ผ๐—บ๐—ฝ๐—ผ๐˜‚๐—ป๐—ฑ ๐—ฟ๐—ฒ๐˜๐˜‚๐—ฟ๐—ป๐˜€ ๐—น๐—ผ๐˜€๐˜. Email

me if you want to explore how to increase AI adoption at your organization or at your customerโ€™s.

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