WHY NON-TECH CEOs FAIL AT AI
- Sharon McCarthy
- Jul 21
- 2 min read

In a study conducted by Weber Shandwick, 87% of CEOs donโt feel confident in their ability to lead an AI transformation.
๐๐๐ ๐๐ต๐ฒ ๐ฟ๐ฒ๐ฎ๐น ๐ฏ๐ฎ๐ฟ๐ฟ๐ถ๐ฒ๐ฟ ๐ถ๐ ๐ป๐ผ๐ ๐๐ต๐ฎ๐ ๐๐ผ๐โ๐ฑ think. New research from Wharton Professor, Dr. Katy Milkman suggests a surprising, hidden barrier to AI adoption by CEOs that could leave them less confident in their abilities.CEOs are the highest status people in their organization.
Research from Dr. Milkman suggests:
โ People in high-status positions face high external expectations.
โ Theyโre more easily embarrassed by poor performance
โ They're surprisingly less likely than the rest of us to persist at tasks they donโt believe they can succeed in.
๐๐ถ๐ด๐ต ๐๐๐ฎ๐๐๐ ๐๐ถ๐๐ต๐ถ๐ป ๐ฎ๐ป ๐ผ๐ฟ๐ด๐ฎ๐ป๐ถ๐๐ฎ๐๐ถ๐ผ๐ป ๐ถ๐ ๐ฎ ๐ฏ๐ฎ๐ฟ๐ฟ๐ถ๐ฒ๐ฟ.
If high status is your barrier, how do you overcome it? Thereโs a mountain of science on behavior change, and here's what it suggests:
โ In order to change, we have to believe we can change.
โ Starting small gives us the confidence to start.
โ Starting small gives us the ability to repeat, creating a streak we donโt want to break.
What does that mean for CEOs? Start even smaller. Milkmanโs research suggests ๐๐ต๐ฒ ๐ฏ๐ถ๐ด๐ด๐ฒ๐ฟ ๐๐ต๐ฒ ๐ท๐ผ๐ฏ, ๐๐ต๐ฒ ๐๐บ๐ฎ๐น๐น๐ฒ๐ฟ ๐๐ต๐ฒ ๐๐๐ฎ๐ฟ๐๐ถ๐ป๐ด ๐ฝ๐ผ๐ถ๐ป๐.๐ฌ๐ผ๐๐ฟ ๐ฐ๐ผ๐บ๐ฝ๐ฒ๐๐ถ๐๐ถ๐ผ๐ป ๐ต๐ฎ๐ ๐ฎ๐น๐ฟ๐ฒ๐ฎ๐ฑ๐ ๐๐๐ฎ๐ฟ๐๐ถ๐ป๐ด ๐๐ต๐ฒ๐ถ๐ฟ ๐๐ ๐ท๐ผ๐๐ฟ๐ป๐ฒ๐.
โ Download ChatGPT tonight.
โ Spend 10 minutes with it on your morning commute
โ Ask it to analyze your next big decision from your most challenging board member's perspective. Describe the board member in your prompt.
Be surprised at the insights you hadn't considered.
๐๐ผ๐ปโ๐ ๐๐ฒ๐น๐ฎ๐, ๐ฆ๐๐ฎ๐ฟ๐ ๐ง๐ผ๐ฑ๐ฎ๐
Unlike most skills, AI delivers greater returns with both expertise and repetition - it's a force multiplier for CEOs.
But ๐ฒ๐๐ฒ๐ฟ๐ ๐ฑ๐ฎ๐ ๐๐ผ๐ ๐๐ฎ๐ถ๐ ๐ถ๐ ๐ฎ ๐ฑ๐ฎ๐ ๐ผ๐ณ ๐ฐ๐ผ๐บ๐ฝ๐ผ๐๐ป๐ฑ ๐ฟ๐ฒ๐๐๐ฟ๐ป๐ ๐น๐ผ๐๐. Email
me if you want to explore how to increase AI adoption at your organization or at your customerโs.











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