THE #1 REASON YOU WON'T HIT YOUR AI ADOPTION GOALS....And it's avoidable.

You're measuring the wrong behavior.

You're measuring # of pilots, deployments, trial, or usage.

But you're not measuring what matters most: adoption.

Using AI a few times a month is not adoption. It's more trial. You haven't converted your users to the frequency of use that signals adoption. And for most knowledge workers, that's as often as you use your laptop: every work day.

Why does measuring adoption matter so much?

Without adoption, you won't get the productivity gains you could be getting, that your board expects from your investment in AI.

Gains in productivity your competitors are getting.

To maximize AI's potential, you'll want at least 85% of employees with a company computer to be using AI daily. 

But start small. First target daily use by 20% of the population. See my LinkedIn post on why this is the right initial target.