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Why Hire a Fractional CMO - Reason #3 Mentoring

  • Writer: Sharon McCarthy
    Sharon McCarthy
  • Sep 18, 2018
  • 1 min read

Your marketing team is excellent. But your team is focused on the tactics of the business -- building awareness, managing the scrums, kicking off the spring campaign. They lack the broader, strategic perspective required to activate prospects and accelerate sales. A Fractional CMO can help you determine how users adopt in your category and revise your business plan to reflect it; refine your brand promise and bring it to life with compelling proof points that customers pay for and talk about; determine the cadence of new products/features/flavors that maximizes revenue. Or more simply: help you identify what’s the best way to grow.

 
 
 

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