Why Hire a Fractional CMO - Reason #3 Mentoring
Your marketing team is excellent. But your team is focused on the tactics of the business -- building awareness, managing the scrums, kicking off the spring campaign. They lack the broader, strategic perspective required to activate prospects and accelerate sales. A Fractional CMO can help you determine how users adopt in your category and revise your business plan to reflect it; refine your brand promise and bring it to life with compelling proof points that customers pay for and talk about; determine the cadence of new products/features/flavors that maximizes revenue. Or more simply: help you identify what’s the best way to grow.